MITRE PARTNERS WITH LACK OF GUIDANCE IN LATEST SPORTS-STREETWEAR COLLABORATION
DROPS 2nd November 2023: Lack of Guidance knows their football. Maybe as much as they know their clobber. They’re powered by nostalgia but are creating a new space in the sport-streetwear market. With Mitre being the original British football brand, it would only make sense that the two work together.
Old school meets new school. Longevity meets innovation. Agricultural defending and ‘if in doubt get it out-ism’ meets slick total love of football.
Together they’ve created a limited-edition Mitre x Lack of Guidance capsule consisting of three pieces. The capsule collection features a co-branded two-piece tracksuit set. Terrace-approved. And there’s also a T-shirt. Drops today 2nd November at Lack of Guidance’s flagship store in Amsterdam and in their online store.
Beth Fletcher-Hunt (Senior Brand Manager Mitre) said of the collaboration: “We’re really excited about this new collab between Mitre and Lack of Guidance, and where we are strategically able to partner with people who love football as much as we do! We’re confident this new limited-edition capsule will fly and can’t wait to spot it in the stands throughout the season.”
Akaar Amin (Co-founder Lack of Guidance) said of the collaboration: “First of all, we’re happy that through this collaboration, we finally came to the realization that we’ve been pronouncing Mitre wrong our whole lives. But all jokes aside, we are honoured to work with a brand that has meant so much for football, from a country that is responsible for inventing the sport.”
Mitre t-shirt RRP from: €69.95/£60.00
Mitre track top RRP from: €194.95/£169.00
Mitre track pants RRP from: €159.95/£139.00
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For more information about Mitre contact Mercieca E: mitre@mercieca.co.uk
