MITRE + MISS KICK COLLABORATE TO SUPPORT FUTURE LEADERS IN FOOTBALL
Today sees Mitre launch a new partnership with Miss Kick. The British football brand is supporting their foundation to help fund 10 female players to participate in achieving their coaching badges their FA Level 1 Coaching Qualification as part of the Miss Kick Foundation Introduction to Coaching Football.
In addition, Mitre will also supply the 10 coaches with balls and football equipment for coaching and training.
Beth Fletcher-Hunt, Senior Brand Manager at Mitre said: “As a brand that is so passionate about grassroots football, and making the game accessible and inclusive for all, we’re really pleased to be able to partner with the Miss Kick Foundation. The work that they do to empower girls and teams in football is so important, and hopefully our donation financially and through equipment will enable a group of players to achieve their future dreams to coach.”
Grace Vella, Founder of Miss Kick and Miss Kick Foundation adds: “At Miss Kick, we’re on a mission to ensure the needs of the growing female football community are met, both on and off the pitch. Working with Mitre to remove the barriers girls still face, such as access to equipment, support and relatable role models is incredible. We are grateful to have their support’.
The two-year partnership will see Mitre support Miss Kick with training product for players, and to help raise awareness across social platforms, through community giveaways and competitions. As the official ball supplier of the FA Competitions, including the Adobe Women’s FA Cup Final, four winners from the Miss Kick community will also be invited to watch the final at Wembley Stadium.
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For more information follow @mitresports or for media enquiries, imagery & samples, contact: mitre@mercieca.co.uk
About Mitre
Established in 1817, Mitre is one of the leading football brands worldwide. The brand continues to lead the way in football development and technology whilst still staying true to its British heritage. Mitre’s values lie at the heart of the game, the company specialises in developing products for every level – from grassroots right up to acting as Official Ball Supplier to both the English Football League, Scottish Professional Football League and FA competitions including Barclays Women’s Super League.
About Miss Kick Foundation
Miss Kick Foundation is a registered charity (no: 1196739) formed to provide more opportunities for girls in football, on and off the pitch. The charity has launched ‘The Future Leaders Programme which supports girls aged 16-18 to get into football coaching. Our aim is to raise the profile of the female leaders of today and nurture the leaders of tomorrow.
- Financially supported to gain their Introduction to football coaching qualification.
- Access bespoke workshops and one to one mentoring support to develop leadership skills, confidence, and self-esteem
- Access live opportunities to support the development of girl’s football locally and gain real experience as a leader and coach on the ground
- Knowledgeable about how to document their journey and share their progress within the programme through storytelling across various platforms
- Create engaging storytelling assets to inspire action and provide brand engagement opportunities across all Key Partner channels.
About Miss Kick
Miss Kick is the football brand an community for her. We create clothing and sportswear that focuses on addressing the needs of female players so she can play football with freedom and confidence. 2.5% of every order placed is donated to the Miss Kick Foundation, our charity formed to provide more opportunities for girls in football, on and off the pitch.
Former footballer, Grace Vella, believed more needed to be done to inspire girls to get into sport. She had played football all her life and experienced the positive impact sport has on physical and mental wellbeing. However, she felt as a girl who loved football, there was a lack of options when it came to clothing and sportswear.
For her, by her. What started out as Grace hand printing t-shirts at her Mum’s kitchen table, has now grown into a global community and charity that share the same passion for women’s football and sport. The Miss Kick team is female led by a small group of girls from their MKHQ in Northwest, England. They pride themselves on putting her first in football and creating products that break down barriers to sport participation.
