MITRE COLLABORATE WITH FOOTBALL MANAGER ON A LIMITED-EDITION ULTIMAX BALL – CELEBRATING FAN CULTURE BOTH ON THE SCREEN AND ON THE PITCH.
Following the launch of Football Manager 26, Mitre has teamed up with SEGA and Sports Interactive to unveil the Mitre x FM26 Ultimax Ball. A bold, limited-edition football inspired by Football Manager 26’s refreshed identity and the essence of a series that continues to change the game.
With only 300 balls in circulation, it’s a collectors dream , a statement piece, and a tribute to football fandom all in one new design.
To launch the ball, Mitre enlisted their iconic partner, social media star Steve Bracknall, also an avid fan of the Football Manager universe.
Launched earlier this month, Football Manager 26 marks a seismic shift in the legendary series. The Mitre X FM26 Ultimax reflects this evolution, bringing the game’s new vibrant identity out of the database and into the real world. The iconic Mitre Ultimax is reimagined with a dynamic geometric pattern in vivid purples and electric pinks, echoing FM26’s revitalised look and feel. A bespoke delta chevron wraps around the ball, filled with a gradient of pink and bursts of orange that inject movement and flair.
A seamless fusion of football heritage and gaming culture. Built with Mitre’s cutting-edge tech, the Mitre x FM26 Ultimax delivers top tier performance:
- Four panel thermally bonded construction for unbeatable durability and shape retention.
- Hyperflow debossed grooves for enhanced flight stability and reduced drag.
- Hyperfoam mid-layer for a responsive first touch and unrivalled close control.
Mitre’s Brand Director Simon Rowe says:
“At Mitre, we’re proud to join forces with Football Manager - a brand that shares our deep-rooted passion for football – to celebrate the launch of FM26 with something truly special. The Mitre x FM26 Ultimax is a bold, limited-edition football that captures the energy and evolution of the game. It’s a fusion of football heritage and gaming culture, built with Mitre’s cutting-edge tech to deliver top-tier performance and a unique ball created for the fans.”
Kamal Miah, Brand Projects Manager at Sports Interactive added:
“This is a landmark year for the studio and we needed a brand identity to match – something that was bold, distinctive, and unmistakenly Football Manager.
Central to that was our new symbol, which calls back to the origins of the football. Brining that to life in the real world with a brand like Mitre, who have such great history and roots in the beautiful game, it really is special.”
